Southwest Airlines boarding and game theory

The following article describes the unique boarding process used by the Southwest Airlines.

Presh Talwalkar (2015) Southwest Airlines boarding and game theory

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Use this article and at least three (3) others to answer the following questions in 5-7 pages:

1. Describe the change in Southwest Airlines boarding process.

2. What was Southwest’s main goal introducing the early-bird check-in?

3. Explain how Southwest Airlines used the game theory approach to increase its profits.

  • What is the outcome of the game involving early-bird check-in?
  • Identify what is the passengers’ dominant strategy.
  • Determine why travelers face the Prisoner’s Dilemma with the early-bird check-in process.

4. Analyze the advantages and disadvantages of the early-bird check-in process for Southwest Airlines.

5. Suggest ways in which other companies, or the company you work for, can utilize similar game approach to maximize profits. Note: One of your references should help provide a rationale as to why this is a good approach for this company and needs to have been published within the last 6 months.

Southwest Airlines boarding and game theory

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