Case study topic – Turbo Tax by Intuit, Inc.
See the outline attached.
The case study paper should cover 4 sections including an overview of the company and its competitive landscape along with 3 other sections addressing specific issues, problems, or strategies the company is facing. (6-7 double spaced pages)
Some reference links, which can be used:

1. https://www.investopedia.com/terms/d/demand_theory.asp
2. https://www.thebalancesmb.com/target-marketing-2948355
3. https://ttlc.intuit.com/community/taxes/discussion/what-the-heck-is-wrong-with-turbo-tax-this-year-all-the-forms-are-different-and-they-have-these/00/442228
4. com/articles/692634/how-america-got-fleeced-by-turbotax” target=”_blank” rel=”nofollow noopener”>https://theweek.com/articles/692634/how-america-got-fleeced-by-turbotax
5. https://www.investopedia.com/terms/d/demand_theory.asp
6. com/sales/pricing-strategy” target=”_blank” rel=”nofollow noopener”>https://blog.hubspot.com/sales/pricing-strategy
7. org/article/free-file-online-tax-preparation-fees-intuit-turbotax-h-r-block” target=”_blank” rel=”nofollow noopener”>https://www.propublica.org/article/free-file-online-tax-preparation-fees-intuit-turbotax-h-r-block
8. https://uxdesign.cc/turbotax-design-1a37356adc61
9. http://www.managementparadise.com/forums/principles-management-p-o-m/208494-swot-analysis-intuit-inc.html
10. https://www.marketresearch.com/GlobalData-v3648/Intuit-INTU-Financial-Strategic-SWOT-12741242/
11. https://keriganmarketing.com/hr-block-vs-turbo-tax-unique-selling-proposition/
12. https://www.google.com/search?q=turbotax+swot&rlz=1C1GCEV_en&oq=turbota&aqs=chrome.0.69i59j69i57j0l4.1876j0j7&sourceid=chrome&ie=UTF-8
13. https://www.coursehero.com/tutors-problems/Business/8281610-Briefly-discuss-Intuits-strengths-weaknesses-opportunities-and-thr/
14. https://en.wikipedia.org/wiki/Intuit
15. https://www.intuit.com/