Assignment 2: Business Plan Breakdown 2—The Marketing Plan

This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

• Explain      how the marketing plan targets the market segment.
• Provide      a positioning statement for your project.
• Define      the products and services you will offer.
• Develop      and detail a pricing strategy you will use.
• Describe      the promotion plan you will implement.
• Identify      the target locations with an assessment of their viability.

Submission Details:

• By the      due date assigned, save your paper as      M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.

This assignment is worth 100 points and will be graded according to the following rubric.

Assignment 3 Grading Criteria

Maximum   Points

Explain how the marketing plan   targets the market segment.

16

Provide a positioning statement   for your venture.

16

Define the products or services to   be offered.

12

Develop and detail a pricing   strategy to be used.

16

Describe the promotion plan to be   implemented.

16

Define locations that will become   targets, with an assessment of their viability.

12

Write in a clear, concise, and   organized manner; demonstrate ethical scholarship in accurate representation   and attribution of sources; display accurate spelling, grammar, and punctuation.

12

Total:

100 Please be mindful of the Grading rubics and my business is seamtress