Assignment on Strategic Marketing

Write a 750 to 1000 word essay that summarizes what you think are the most valuable lessons or takeaways from the On Innovation book. Please be specific and cite the book and other relevant resources appropriately. Also, include a section that focuses on the key takeaways that you think would most impact the client you chose at the beginning of the semester.

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    HBRs10MustReadsonInnovati-HarvardBusinessReview.pdf

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